Category Manager

ELCA Informatik AG  Geneva;Lausanne;Zürich

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21.10.20

Stellenbeschreibung:

Role

  • Contribute to ELCA’s growth by generating enough quality leads
  • Continuously improve funnel of a given segment, e.g., shorten throughput time, improve shape
  • Ensure scalability to be able to keep up with growth goals

Responsibilities

  • Establishes annual marketing plan segments such as the following:
    • Society and government, e.g., public administration, cybersecurity
    • New technologies and partners, e.g., ECM, CRM, Cloud
    • Business, .e.g., Healthcare, Manufacturing, Energy
    • Products (own products)
  • Ensures full understanding of marketing in the given segment (e.g., competitor analysis)
  • Manages marketing mix (5 P) in given category (segment)
  • Campaign design and planning, e.g. objectives, tactics,
  • Operational management of campaigns across all tactics (including events), incl. SEO, SAO for example
  • Campaign controlling, e.g., number and quality of contacts, required number of marketing qualified leads

Anforderungsprofil:

  • Several years of category management experience
  • > 10 years of campaign management experience
  • Strong digital marketing expertise with company possessing a particularly strong reputation in this area
  • Masters Business Administration
  • Ability to persuade and motivate colleagues
  • Can do attitude / entrepreneurial
  • Perseverance and resilience
  • Industry background: IT products and services is an advantage but not a must
  • Location: Zurich, Lausanne / Genève
  • Languages: English (fit for professional purpose) plus German or French

Angebot:

  • A welcoming environment and a competent, motivated and friendly team
  • Interesting and varied tasks
  • A flat hierarchy and cross-sector collaboration
  • Work at one of the leading Swiss IT service providers
If you are INTERESTED in applying for this position, please send us your complete application (CV, cover letter, letter of reference, diplomas and certificates).

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